Why brainstorming is so important

If you’ve ever held a brainstorming session, you likely know that they can be very effective for generating new ideas, and finding solutions to a problem. This is largely due to the many advantages of brainstorming that help teams work more collaboratively towards a common goal.

Some of the advantages of brainstorming for businesses and individual productivity include:

1. Brainstorming allows people to think more freely, without fear of judgment.

2. Brainstorming encourages open and ongoing collaboration to solve problems and generate innovative ideas.

3. Brainstorming helps teams generate a large number of ideas quickly, which can be refined and merged to create the ideal solution.

4. Brainstorming allows teams to reach conclusions by consensus, leading to a more well-rounded and better informed path forward.

5. Brainstorming helps team members feel more comfortable bouncing ideas off one another, even outside of a structured session.

6. Brainstorming introduces different perspectives, and opens the door to out-of-the-box innovations.

7. Brainstorming helps team members get ideas out of their heads and into the world, where they can be expanded upon, refined, and put into action.

8. Brainstorming is great for team building. No one person has ownership over the results, enabling an absolute team effort.